The Content Machine

# Template 01 · Idea and Packaging Sheet

One sheet per video. Fill Part A in the research session, Part B before you write a single line of script.

---

## Part A · Idea

**Avatar (5 lines)**
```
Who: [role, e.g. founder of a 5-person agency]
Situation: [where they are now, e.g. 2-3 clients, all from referrals]
Tried and failed: [e.g. posting daily on LinkedIn for 3 months, nothing]
Wants: [the specific result, e.g. 5 inbound calls a month]
Searches for: [the words they type, e.g. "how to get clients without cold outreach"]
```

**Research hooks collected this week**

| # | Hook / title from the niche | Formula | Views / signal |
|---|---|---|---|
| 1 | [paste] | [curiosity gap / bold claim / relatable pain / counter-intuitive / story opener / surprising number] | [number] |
| 2 | | | |
| ... | | | |

**Idea bank**

| # | Avatar problem | Promise of the video | Matched lead magnet | Rank |
|---|---|---|---|---|
| 1 | [e.g. no time to write emails] | [e.g. write a week of emails in 40 minutes] | [e.g. 5 email frames as a fill-in doc] | |
| 2 | | | | |
| 3 | | | | |

Rule: no matched lead magnet, no video. Move it to the bottom.

**Chosen idea:** [one line]
**Lead magnet:** [one line]
**Destination:** [webinar name and date, or offer]
**Keyword:** [ONE WORD, CAPITALS]

---

## Part B · Packaging

### Title variants (write 20, keep the best 3)

Under 55 characters. Niche word in every one. Count the characters.

| # | Title | Chars | Formula |
|---|---|---|---|
| 1 | [e.g. I Wrote 30 Emails in One Afternoon. Here's How] | 47 | story opener |
| 2 | [e.g. Your Email List Is Dead. This Revives It] | 41 | bold claim |
| 3 | [e.g. The Email Mistake Costing You Every Launch] | 44 | relatable pain |
| 4 | | | |
| ... | | | |
| 20 | | | |

**Primary title:** [ ]
**Backup title:** [ ]
I rewrote at least one in my own words: [yes / no]

### Thumbnail briefs

Max 3 elements. Max 6 words. Never repeat the title. Face in.

| | Face / expression | Object or result | Text (max 6 words) | Does it add to the title? |
|---|---|---|---|---|
| A | [e.g. surprised, looking at laptop] | [e.g. inbox with 47 replies] | [e.g. "47 replies by lunch"] | [yes: title says how, thumbnail shows the result] |
| B | | | | |
| C | | | | |

**Primary thumbnail:** [A/B/C]
**Backup thumbnail:** [A/B/C]

### Hook options (first 5 seconds, word for word)

The hook keeps the promise of the title and thumbnail immediately.

1. **Result first:** "[e.g. This afternoon I wrote a full month of emails. Here is the exact system.]"
2. **Problem first:** "[e.g. If your list hasn't heard from you in 3 weeks, it's already forgetting you.]"
3. **Show it:** "[e.g. This is my inbox after one email. Let me show you what I sent.]"

**Chosen hook:** [1/2/3]

### Gut check
- [ ] Would I click this?
- [ ] Does the title contain the niche word?
- [ ] Does the thumbnail say something the title does not?
- [ ] Is the backup ready to swap in 48 hours?

# Template 02 · YouTube Long-Form Script

Target length 8-15 minutes. Hook and intro word for word. Body as bullets. One keyword, one destination.

**Title:** [primary title]
**Keyword:** [KEYWORD]
**Speakable URL:** [yourdomain.com/keyword]
**Lead magnet:** [name]
**Destination:** [webinar / offer]

---

## H · Hook (0:00 to 0:05), word for word

```
[One sentence that delivers on the title and thumbnail. No greeting.]

Example: "Most people email their list once a month and wonder why
nobody buys. I email mine every week and it pays for my whole team.
Here's the system."
```

## I · Intro (0:05 to 0:40), word for word

```
[Why you. One credibility line, a number or a result.]
[What they walk away with, in one sentence.]
[Optional: who this is NOT for.]

Example: "I've built email systems for creators with lists from 500
to 200,000 people. By the end of this video you'll have the exact
weekly rhythm I use, and you can set it up this afternoon. If you
don't have a list yet, watch this anyway. You'll build it right
the first time."
```

## V · Value (0:40 to end minus 0:20), bullets only

### Point 1 · [name of the idea]
- Idea: [one sentence]
- Story or example: [the moment, the client, the number]
- Takeaway: [what they do with it]

### CTA 1 (right after point 1, minute 1-3)
```
"Quick thing. I made a [lead magnet] that goes with this video:
[one line of what's inside]. Comment [KEYWORD] and I'll send it to
you, or grab it at [yourdomain.com/keyword]. It's free. Okay, point two."
```

### Point 2 · [name]
- Idea:
- Story or example:
- Takeaway:

### Point 3 · [name]
- Idea:
- Story or example:
- Takeaway:

### CTA 2 (at about two-thirds)
```
"If you want to do this without guessing, the [lead magnet] has
[the specific thing from point 2 or 3] ready to fill in.
Comment [KEYWORD] or go to [yourdomain.com/keyword]."
```

### Point 4 · [name] (optional)
- Idea:
- Story or example:
- Takeaway:

### Point 5 · [biggest payoff, saved for last]
- Idea:
- Story or example:
- Takeaway:

## E · End screen (last 20 seconds), word for word

```
[Bridge from the last point to the next video. Never "thanks for watching."]

Example: "Now you've got the rhythm. But a rhythm with weak emails is
just a faster way to get ignored. This video shows you how to write
the email itself in 20 minutes. Watch it next."
```

---

## Teleprompter version

Paste only this onto the phone:

```
HOOK: [first 6-8 words of the hook]
INTRO: [credibility number] → [promise]
1: [keyword of point 1] → story: [2 words]
CTA: [KEYWORD] + [url]
2: [keyword] → story: [2 words]
3: [keyword] → story: [2 words]
CTA: [KEYWORD] + [url]
4: [keyword]
5: [keyword] → payoff
END: next video → [title]
```

---

## Description template

```
Line 1: Get the free [lead magnet]: [yourdomain.com/keyword]
Line 2: [One sentence on what this video teaches.]

[2-3 sentences expanding the promise, with the niche word.]

Chapters
00:00 [hook topic]
00:40 [point 1]
[..:..] [point 2]
[..:..] [point 3]
[..:..] [point 4]
[..:..] [point 5]

Watch next: [link to the next video]

[Optional: about me, one line]
```

## Pinned comment

```
Comment [KEYWORD] below and I'll send you the [lead magnet].
Or grab it here: [yourdomain.com/keyword]
```

# Template 03 · Shorts Batch

5-8 shorts cut from one long-form video. Each short is one complete idea, has its own 2-second hook, and ends on the same keyword.

**Source video:** [title]
**Keyword:** [KEYWORD]
**Lead magnet:** [name]

---

## Rules
- One idea per short. If it needs context from the long-form, it is not a short.
- Hook in the first 2 seconds, on screen and spoken.
- 20-60 seconds.
- Ends on: "Comment [KEYWORD] and I'll send you [lead magnet]."
- Ask before posting: would my avatar stop for this, or just anyone? Viral with the wrong people is worse than average with the right ones.

---

## The batch

### Short 1
- **Source:** [timestamp or point number]
- **Hook (spoken, first 2s):** "[e.g. Your list forgets you in 21 days.]"
- **On-screen text:** "[e.g. 21 days]"
- **Body (bullets):** [2-3 beats]
- **CTA:** "Comment [KEYWORD] and I'll send you the [lead magnet]."
- **Caption:** "[one line + comment KEYWORD for the free [lead magnet]]"
- **Platforms:** [YouTube Shorts / Reels / TikTok]
- **Wrong-avatar risk:** [low / medium / high, and why]

### Short 2
- **Source:**
- **Hook:**
- **On-screen text:**
- **Body:**
- **CTA:**
- **Caption:**
- **Platforms:**
- **Wrong-avatar risk:**

### Short 3
(same fields)

### Short 4
(same fields)

### Short 5
(same fields)

### Short 6 (optional)
(same fields)

### Short 7 (optional)
(same fields)

### Short 8 (optional)
(same fields)

---

## Hook patterns that cut well from long-form

- **The number:** "[Number] [thing] that [result]." e.g. "3 emails that sell without feeling salesy."
- **The mistake:** "Stop [common action]. Do this instead."
- **The contrarian line:** "[Popular advice] is wrong. Here's why."
- **The result on screen:** show the inbox, the dashboard, the calendar, then explain.
- **The question they ask you most:** "Everyone asks me [question]. Here's the honest answer."

## Caption template

```
[One-line hook restated or the key takeaway]

Comment [KEYWORD] and I'll DM you the free [lead magnet].
```

## Posting schedule for this batch

| Day | Short # | Platform(s) | Posted |
|---|---|---|---|
| [Mon] | 1 | | [ ] |
| [Tue] | 2 | | [ ] |
| [Wed] | 3 | | [ ] |
| [Thu] | 4 | | [ ] |
| [Fri] | 5 | | [ ] |
| [Sat] | 6 | | [ ] |
| [Sun] | 7 | | [ ] |

# Template 04 · Lead Magnet

A lead magnet is matched to one video. It solves the next problem the video created. It can be consumed in under 10 minutes. Its last page points to the webinar.

---

## Pick the type

| Type | Best for | Build time |
|---|---|---|
| Checklist | Process videos ("how to set up X") | 30 min |
| Fill-in template | Writing or planning videos | 1 hour |
| Swipe file | Examples videos (subject lines, hooks, titles) | 1 hour |
| Prompt pack | AI and tool videos | 1 hour |
| Short video (5-10 min) | Demo videos, when seeing it matters | 1-2 hours |
| Calculator or scorecard | Money and diagnosis videos | 2 hours |

Do not build an ebook. Nobody finishes it, and an unread magnet does not build trust.

---

## Outline

**Name:** [e.g. The 5 Email Frames: fill in, send, done]
**Matched video:** [title]
**Keyword:** [KEYWORD]
**The one problem it solves:** [e.g. "I understood the video but I still stare at a blank page"]

```
Page 1 · The promise
  [What this is, what you get in the next 10 minutes. One sentence on who made it and why.]

Page 2-4 · The thing itself
  [The checklist, template, swipe file, prompts. No fluff, no theory the video already covered.]

Page 5 · The quick win
  [One action they can take in the next 15 minutes with this.]

Last page · The bridge
  [Name the next problem. Point to the webinar.]
  Example: "This gets you writing. What it doesn't do is tell you
  what to write every week for the next year so the list actually
  buys. That's what I'm teaching live on [date]: [webinar name].
  Save your seat: [link]"
```

---

## Opt-in page copy

```
HEADLINE
Get the [lead magnet name]: [specific result] in [time]

SUBHEAD
The [type] I use to [result]. Free. Takes [X] minutes.

WHAT'S INSIDE
• [specific item 1]
• [specific item 2]
• [specific item 3]

[EMAIL FIELD]
[ ] I agree to receive emails from [name/brand]. I can unsubscribe
    any time. [Privacy policy link]

[BUTTON] Send it to me

Small print: You'll get the [lead magnet] right away, plus my
[weekly/daily] emails on [topic]. Unsubscribe any time with one click.
```

Notes:
- Ask for email only. Each extra field costs you sign-ups.
- The consent line is not optional. It also sets expectations, which protects your deliverability.
- No fake counters, no fake "only 3 left." It's a PDF.

---

## Delivery email

**Subject:** your [lead magnet name] is here
**Preview text:** plus one thing to do before you open it

```
Hey [first name],

Here's the [lead magnet]: [LINK]

Before you open it, one thing. Don't save it for later. Later
never comes. Open it now, do page [X], and you'll have [quick win]
in the next 15 minutes.

I made this because [one-line reason, ideally a short story from
the video or your experience].

Tomorrow I'll send you [one-line open loop for the onboarding
sequence].

[Sign-off]

P.S. Hit reply and tell me: what's the one thing stopping you from
[result] right now? I read every reply.
```

The P.S. reply-ask does two jobs: it tells you what your avatar is stuck on, and replies keep you in the primary inbox.

# Template 05 · DM to ManyChat Flow

From comment keyword to email list to webinar seat. Every node below has written copy. Replace the brackets, keep the structure.

**Asset:** [video or post name / ID]
**Keyword:** [KEYWORD] (unique to this asset)
**Lead magnet:** [name]
**Destination:** [webinar name, date]

---

## Flow diagram

```
[Comment KEYWORD on post / reel / short]   [DM KEYWORD]   [Story reply KEYWORD]
                \                             |              /
                 v                            v             v
        N1 · Public comment reply  (only for comments)
                              |
                              v
        N2 · Opening DM: "want it?"  ── button: [Yes, send it]
                              |                 (no click in 2h)
                              |                        |
                              |                        v
                              |            N2b · Gentle nudge (once)
                              v
        N3 · Email capture + consent
                 |                        |
          [valid email]            [no email / skip]
                 |                        |
                 v                        v
        N4 · Delivery in DM        N3b · DM-only delivery + one more ask
             + "check your inbox"
                 |
                 v
        TAG: source / asset / keyword / campaign  →  push to email platform
                 |
                 v
        N5 · 24h follow-up DM: "did you open it?" + one question
                 |
                 v
        N6 · Webinar invite DM (when registration is open)
                 |
                 v
        EMAIL OS takes over: delivery email → onboarding → webinar sequence
```

---

## Node copy

### N1 · Public comment reply (auto, randomize 3 variants)
```
A: Sent! Check your DMs 👀
B: Just messaged you, check your inbox
C: Done, it's in your DMs
```

### N2 · Opening DM
```
Hey [first name]! Here's the [lead magnet] you asked for.

Quick heads up: it's [one line on what's inside, e.g. the 5 email
frames I use every week].

Want me to send it over?

[Button: Yes, send it]
```

### N2b · Nudge (only if no click after 2 hours, once)
```
Still want the [lead magnet]? Tap below and it's yours.

[Button: Send it]
```

### N3 · Email capture with consent
```
Perfect. Where should I send it?

Drop your email below and I'll send the full [lead magnet] there,
so you don't lose it in DMs.

By sharing your email you agree to get emails from me about
[topic]. Unsubscribe any time. Privacy: [privacy policy link]

[Email input, ManyChat quick reply with user email]
```

### N3b · No email given
```
No problem. Here's the short version right here: [link]

If you want the full [lead magnet] plus [what the emails give
them], just reply with your email any time.
```

### N4 · Delivery
```
Sent! 🎉 Check your inbox for an email from [sender name].

Can't find it? Check promotions or spam, then drag it to your
main inbox so you get the next ones.

Here's a direct link too: [link]
```

### N5 · 24-hour follow-up
```
Hey [first name], did you get a chance to open the [lead magnet]?

Quick question: what's the biggest thing stopping you from
[result] right now?

[Button: Not enough time] [Button: Don't know what to say] [Button: Something else]
```
Tag the answer: `blocker_time`, `blocker_message`, `blocker_other`. These replies are your next video ideas.

### N5 reply variants
```
Not enough time:
  "Makes sense. That's exactly why [webinar or next step] exists.
   I'll show you how to [result] in [time]. More soon."

Don't know what to say:
  "Most people are stuck right there. Page [X] of the [lead magnet]
   is built for that. Start there."

Something else:
  "Tell me more, I read every message."
```

### N6 · Webinar invite (when registration is open)
```
[First name], I'm going live on [day, date] at [time + timezone]
to show you [webinar promise in one line].

You've got the [lead magnet]. This is the next step: [what they'll
be able to do after the webinar].

Save your seat: [registration link]
```

---

## Tag map

| Tag | Values | Set at |
|---|---|---|
| source | youtube / instagram / tiktok / facebook | Trigger |
| asset | [video or post ID] | Trigger |
| keyword | [KEYWORD] | Trigger |
| campaign | [webinar or offer slug, e.g. webinar-2026-11] | Trigger |
| email_captured | yes / no | N3 |
| blocker | time / message / other | N5 |
| webinar_invited | yes | N6 |

All four core tags (source, asset, keyword, campaign) must be pushed to your email platform with the contact. Without them, you cannot tell which video made the money.

---

## YouTube version

YouTube comment-to-DM automation is limited. Same destination, different trigger:

- Pinned comment and description line one: "Get the [lead magnet]: [yourdomain.com/keyword]"
- The landing page sets the same four tags via the URL (source=youtube, asset=[video], keyword=[KEYWORD], campaign=[slug])
- Speak the URL in both CTAs

---

## Email handoff

When the email is captured:

1. Contact created in the email platform with all four tags
2. Delivery email sent immediately (see Template 04)
3. Contact enters the onboarding sequence (Email Operating System package)
4. Onboarding includes the webinar invite for the `campaign` tag

**Test it yourself from a second account before you publish.** Comment, click, give an email, check the inbox, check the tags, check the onboarding started. If any step fails, the video does not go live.

# Template 06 · Weekly Content Calendar

One long-form a week, its shorts, one keyword, one destination. Copy this block every week.

**Week of:** [date]
**Long-form:** [title]
**Keyword:** [KEYWORD]
**Lead magnet:** [name]
**Destination:** [webinar name, date]
**Video bank after this week:** [number] (refill if below 3)

---

## The week

| Day | Task | Time | Done |
|---|---|---|---|
| Mon | Research loop: 20-50 hooks, formulas tagged, idea bank ranked | 45 min | [ ] |
| Mon | Review last week's video (day 7 numbers, one line of learning) | 15 min | [ ] |
| Tue | Package next week's video (titles, thumbnails, backup) | 45 min | [ ] |
| Tue | Script next week's video (hook, intro, bullets, CTAs) | 45 min | [ ] |
| Wed | Film: this week's long-form + intros for shorts | 2-3 h | [ ] |
| Thu | Edit hand-off, shorts cut list, lead magnet match | 1 h | [ ] |
| Thu | ManyChat flow built and tested, tags checked | 30 min | [ ] |
| Fri | Publish long-form, pinned comment, description line one | 20 min | [ ] |
| Fri | Email to the list about the video | 20 min | [ ] |
| Sat-Thu | One short a day, each ending on the keyword | 10 min/day | [ ] |
| +48h | CTR check, swap to backup packaging if weak | 5 min | [ ] |

---

## Shorts schedule

| Day | Short | Platform(s) | Posted |
|---|---|---|---|
| Sat | 1 | | [ ] |
| Sun | 2 | | [ ] |
| Mon | 3 | | [ ] |
| Tue | 4 | | [ ] |
| Wed | 5 | | [ ] |
| Thu | 6 (optional) | | [ ] |

---

## Weekly numbers

| Metric | This week | Last week | Note |
|---|---|---|---|
| Long-form CTR | | | |
| 30s retention | | | |
| Views (7 days) | | | |
| Keyword comments / DMs | | | |
| DM-to-email rate | | | |
| Opt-in rate (landing page) | | | |
| New emails from this asset | | | |
| Webinar registrations from this asset | | | |

**One line of learning:** [what worked, what changes next time]

---

## Monthly view

| Week | Long-form title | Keyword | Lead magnet | Destination | New emails | Registrations |
|---|---|---|---|---|---|---|
| 1 | | | | | | |
| 2 | | | | | | |
| 3 | | | | | | |
| 4 | | | | | | |

At month end: which asset brought the most emails? The most registrations? Make the next month's ideas look like that.